An advisory, brand strategy, and holding company operating where commerce, culture, and fandom converge.

We partner with senior executives, founders, private equity firms, artists, and operators across music, entertainment, and sports to build brands with lasting cultural and commercial impact. Our work spans growth strategy, corporate development, audience engagement, brand positioning, merchandising, and new revenue models, while also building and incubating new brands and IP that reshape how fandom creates value.

From advising public tech companies to shaping global M&A in music and sports, we bring an operator’s mindset and a cultural lens to every engagement, helping clients move fast without losing the plot.

Unite, and Takeover.